Whitelisting of commercial message content causes no major disruption on day 1

The telecommunications regulator’s required to whitelist web content in spot announcements entered result on Tuesday without causing any type of major interruption even as the traffic dropped 15-20%, officials tracking the growth claimed.

Better, to improve message traceability, the regulatory authority has mandated that the path of all messages from senders to receivers must be deducible from November 1, 2024. “Any kind of message with a mismatched or undefined telemarketer chain will be declined,” Trai had said in its directions provided in August.

“No major problem was reported from any individual, including banks, etc. The 15-20% drop in website traffic was expected since not all the entities have all their Links whitelisted,” an official informed ET, asking not to be named. “Things are going okay already.”

The telecom regulatory authority’s whitelisting required for business messages took result smoothly, with a 15-20% drop in traffic connected to unwhitelisted URLs. Mobile consumers had encountered a wide scale blackout in March 2021 when the DLT platform was carried out, and telcos started rubbing messages. At the time, there was extensive disturbance as telcos obstructed all business messages that did not consist of whitelisted headers and layouts.

According to the Trai mandate, starting October 1, any type of commercial message consisting of URLs, OTT web links and APKs ought to be whitelisted before sending to customers. They will be blocked by the telecommunications operators if such messages are not confirmed.

The instruction by Trai was to make sure that all commercial messages are vetted before getting to the consumer as component of a broader effort focused on combating widespread spam and fraudulence being committed with messaging, or phishing.

Besides the whitelisting of messages, Trai had likewise mandated telecom drivers to move telemarketing calls beginning with 140 collection to the blockchain-based distributed ledger innovation (DLT) platform by September 30 to ensure that there is far better tracking and control.

Whitelisting methods entities sending commercial messages should offer all information pertaining to Links, OTT links and APKs (Android application bundles or recall numbers) to telcos, who will certainly after that feed the info to their blockchain-based distributed journal modern technology platform. If the information matches, the message is passed; or else, it is obstructed.

Mobile consumers had actually encountered a large scale blackout in March 2021 when the DLT platform was carried out, and telcos started rubbing messages. At the time, there was widespread interruption as telcos blocked all commercial messages that did not contain whitelisted headers and design templates. All entities have considering that registered their headers and design templates with telcos.

The telcos have likewise tuned their blockchain-based distributed ledger modern technology (DLT) platform in a way that it can read the static section of the link, which has been whitelisted and enable the message to travel through.

The telecom regulator’s whitelisting required for spot announcements worked efficiently, with a 15-20% decrease in web traffic credited to unwhitelisted URLs. Entities are still whitelisting Links, and vibrant parts of URLs require not be whitelisted. This aims to reduce spam and make sure message credibility.