D2M Technology: Direct-to-Mobile Broadcasting in India

D2M tech enables direct-to-mobile broadcasting in India, offering access to content without internet. IIT-Kanpur, Saankhya Labs, Lava & HMD are key players. Telcos fear data revenue loss. Expect live sports & movies soon!

In 2022, a proof-of-concept research was embarked on by IIT-Kanpur to establish a plan for D2M. The institute partnered with Saankhya Labs for its whole hardware requirements, including chipset and radio. It additionally launched a white paper on the subject together with its suggestions.

IIT-Kanpur’s D2M Initiative

According to the institute, as soon as a D2M network is presented, a broadcaster can use it as an information pipeline and supply various applications, besides conventional TV and radio. An assembled D2M network will enable individuals to access unrestricted video clip and data content at a small fixed month-to-month price without needing to rely on frequently unstable and costly mobile broadband networks, it claimed.

Mobile customers in India will certainly quickly enjoy live sports, flicks, and web series on their phones without needing a web connection.” We are honored to be connected with both Lava and HMD for creating the D2M feature phone. “This will certainly enable even more than 200 million function phone customers to access material without the internet and at absolutely no access expense.”

Telcos are nonetheless taking a mindful stand against D2M technology, fearing it could deteriorate their information profits. They have actually been pushing the government to provide spectrum for such services at market prices.

Telcos Concerns on D2M

According to Gautam Dhingra, head, product, GTM and service company, feature phone prototypes are ready, and mass manufacturing can start once the service is made available pan-India. Lava International ED and CMO Sanjeev Agarwal stated attribute phone assimilation is currently being done at the firm’s R&D centre in Noida.

Mobile users in India will certainly quickly appreciate real-time sports, films, and internet series on their phones without needing an internet connection. New gadgets from Lava and HMD will support this direct-to-mobile modern technology. Also smart device owners can access web content utilizing a cost effective dongle. Prasar Bharti web content will certainly be offered. This advancement assures widespread accessibility to entertainment.

Lava & HMD’s D2M Phones

New Delhi: Be it live sports or Bollywood motion pictures and even internet collection on OTT platforms, cellphone customers in India, consisting of the more than 200 million function phone owners, might finally get to watch them on their mobile phones without also having an energetic web connection.

Spectrum, Infra Requirements Also those already possessing smartphones will be able to access content without having mobile web, rather making use of a dongle valued at 500-600. Phone manufacturers are likewise servicing smart devices with D2M ability.

Infrastructure and Investment

The strategy is to use the existing framework of Prasar Bharati and mobile towers of telecommunications operators for releasing D2M technology equipment. According to a market expert, it would certainly need an investment of regarding 8,000 crore to roll out D2M network across the country.

To start with, phone makers Lava and HMD have actually made gadgets in the 2,000-2,500 rate range for accessing direct-to-mobile (D2M) broadcasting modern technology, based upon chipsets established by Tata Group-owned Saankhya Labs. Initially, mainly content from public broadcaster Prasar Bharti will be streamed on these gadgets.

According to Gautam Dhingra, head, item, GTM and solution business, attribute phone prototypes prepare, and automation can begin when the solution is provided pan-India. “Price factors would be between 2,000– 2,500. The target is to have a D2M smart device as well,” he said.

The Ministry of Details and Broadcasting (MIB) has actually been applying to present D2M innovation however faced gadget ecosystem traffic jams. Now, with two phone manufacturers coming onboard, the process is expected to accelerate.

“We are pleased to be connected with both Lava and HMD for creating the D2M attribute phone. This is the extremely very first time that India-made silicon is obtaining an outlet in the phone community,” claimed Parag Naik, executive vice president, Tejas Networks, and previous CEO of Saankhya Labs. “This will certainly make it possible for more than 200 million attribute phone individuals to accessibility content without the internet and at zero access cost.”

D2M Technology Tests & Rollout

Tests for D2M technology have actually been kept in Delhi and Bengaluru with a more comprehensive set of business examinations in 19 cities readied to start in 6-9 months, using Prasar Bharati’s facilities, after which it would be rolled out pan-India.

Lava International ED and CMO Sanjeev Agarwal claimed attribute phone assimilation is currently being done at the firm’s R&D centre in Noida. “Our team is servicing the development cycle for smooth combination of the chip into the equipment. We are looking at a time period of 6 months to bring the attribute phone design to the market in the range of 2,000-2,200,” he claimed.