Indian telecom operators like Jio, Airtel, and Vodafone Idea adjusted prepaid plans, reducing validity or increasing prices, often bundling OTT services. Despite these changes, market trackers note minimal impact on ARPU, with expected tariff hikes yet to materialize.
Telecoms focus on ARPU growth via tariff hikes, premium plans, and data monetization. Data consumption soars, but monetization lags. Churn rises post-tariff hikes. AGR climbs. 240 char
Mobile tariffs in India may rise 10-12% by year-end, impacting mid- and higher-paying customers due to increased active users. Experts suggest tiered pricing strategies.
In a statement released alongside its third quarter earnings results, the company noted that tariff revisions are crucial to sustaining growth in the sector and supporting future infrastructure investments.
