Telemarketing entities should be regulated to curb spam: Telcos to Trai

Telemarketing entities should be regulated to curb spam: Telcos to Trai

Telemarketing entities or resellers of SMS services must be brought under government’s licensing regime to hold them accountable for culprits transmitting spam messages across the delivery value chain, otherwise “this piecemeal approach” will not yield any positive results, telecom companies have argued.